Marketing Money Math: How Dr. Stephen Franson Sets a Chiropractic Marketing Budget

Marketing Money Math: How Dr. Stephen Franson Sets a Chiropractic Marketing Budget

Jeff Van Kampen
Published on: 07/09/2026

Dr. Stephen Franson brings the marketing money math: what percentage of your revenue goal belongs in the budget, what a converted new patient should actually cost, and why one number never tells you enough.

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